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Evaluating the Better Cotton program of IDH

At the request of IDH, the Sustainable Trade Initiative, we have conducted an assessment of its international cotton programme. Our study has found that IDH has a catalytic role in the mainstreaming of Better Cotton, both as convener of frontrunner private partners and as co-funder of the transition. In the Better Cotton Fast Track Programme (BCFTP) IDH is partnering with market players across the value chain. We found that the BCFTP is well positioned to take the ambition of mainstreaming Better Cotton to the next level.

“We appreciate the flexibility and effectiveness of the team of Steward Redqueen”, says Dave Boselie of IDH. “This was not a straight forward impact assessment, but with the experience of Steward Redqueen and through their dedicated cooperation with us a good report has been presented. This impact assessment offers valuable insights.”