Early 2011 it was noted that car fleet owners increasingly wanted to manage and reduce their CO2 emissions. Many are still finding their way on how to deal with this challenge and are exploring effective and efficient solutions. Carbon compensation, for example through buying carbon credits, is one of the pathways on the agenda. But how to take this on?
Pon Automotive (Audi, Volkswagen, Volkswagen Bedrijfswagens)SEAT and Skoda), a leading company in the automotive sector and a provider of a wide range of sustainability solutions, is well equipped to serve client needs. Then again, the market of carbon credits is dynamic and volatile. What are the specific needs and expectations in the market? How best to design one-stop shop propositions?
In order to answer this kind of questions Pon Automotive invited us to execute a quick-scan analysis. “Steward Redqueen’s work provided us with additional market intelligence that will help us to anticipate market developments”, says Anna Schouten manager sustainability at Pon Automotive. Marcel Vos, manager business development at Pon Holdings, adds: ”The findings of this research confirm that our company’s track record in sustainability solutions is well appreciated in the market.”