Late 2010 we completed our first socio-economic impact assessment not only for an individual company but for an entire association. The obtained results allow a completely different view on the European Zoo and Aquaria Association:
‘Zoos and aquaria are not usually suspected to have socio-economic impacts to their local economies. With Steward Redqueen’s impact assessment EAZA’s contribution to the whole European economy has been made visible and then not only in fields like species conservation where impacts could have been imagined.’ Dr Lesley Dickie, Executive Director EAZA
That was achieved by developing an aggregation tool that allows obtaining impact results for a larger number of institutions after having studied only a few in detail. This addition to our methodology introduces an efficient way of measuring the presence of a group of entities in a whole region in terms of value added and employment. Therefore, the validation of results is also widened from the dialogue with local shareholders to conversations on a regional level.