Forget business as usual! Think context as unusual
28 september 2009
However, I don’t believe business as usual, i.e. business as it was, will ever return. Forget business as usual, think context as unusual!
Business, notably the financial sector, has to regain trust; a challenge in itself. Meanwhile the climate agenda, and the notion to reduce environmental footprints will only require more attention. Let alone the need to alleviate poverty and reduce social inequality. These challenges should not only be addressed from a defensive perspective, but be seen as opportunities for differentiation and value creation.
And all this is to be taken care of in a dynamic arena with lots of stakeholders that demand instant transparency and clarity.
Companies will have to improve their ability to deal with the unexpected. They need the agility to not only create value, but to anticipate direct and indirect stakeholder demands.
This requires new competencies, it requires more and different capabilities than “business as usual” asked for. JP Getty has once stated: ”In times of rapid change, experience could be your worst enemy”. A lesson not to be taken lightly these days.
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