From advertising to sustainability advice; lack of credibility
26 mei 2009
According to the
Financial Times the CEO of advertising agency Ogilvy & Mather said it is planning “a move back to being a partner at an intellectual level with its clients”. In a push to be seen as more of a consultancy than an advertising agency, they have picked sustainability as the theme to do it around. After successful sustainability campaigns such as Beyond Petroleum of BP they undoubtedly have some creativity track record in the area. However, when they manage to take a share of the sustainability
advice market it will be proof that for their clients the subject is little more than green wash. And a little less than intellectual thinking, however much that is desired. Who would beneft from that?
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