The Economist on CSR: “real good, or feel good”?
22 januari 2008
This week’s
Economist (January 19th-25th 2008) contains a special report on Corporate Social Responsibility. Whereas three years ago that magazine derided CSR based on some old-fashioned definitions, they now have come around to see the merit of CSR: largely enlightened self-interest. In the almost 10 years that Triple Value has been active in the CSR arena this has always been our core believe. It is reassuring to see that most practitioners and now even the Economist have adopted this point of view. The report mentions that CSR is a field of few leaders and many laggards. Although this observation regards the (multinational) companies, we aspire to remain at the vanguard of the CSR and sustainability advisory field. Because CSR is now considered by many as unconditionally good and is over-hyped accordingly, you can expect more critical views from us. CSR can help companies to become fitter by fitting better in the societies in which they operate. But only when they focus on those areas where they can make a difference and then really do things differently. CSR has arrived but it still has to sink in.
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Jouw reactie
i agree with the ideas in this blog. feel good because you do good. inactivity makes unhappy in the long run.