We supported Cycling Without Age Singapore telling their impact story
As a non-profit and social enterprise, Cycling Without Age Singapore (CWA Singapore) believes that every person has the right to wind in their hair. At their core, they serve seniors and others with limited mobility by means of a trishaw ride. While seemingly simple, a trishaw ride can have a meaningful and lasting impact on both the passenger and the pilot (cyclist).
Steward Redqueen helped CWA Singapore with collection and aggregation of their stories, impact data and personal statements in order to create their own impact story. After a few conversations with the very enthusiastic CWA Singapore team, we concluded that the best aproach moving forward was to align CWA Singapore’s impact story with the Sustainable Development Goals (SDGs). CWA Singapore is proud to have commited to the following SDGs: good health and well-being (no. 3), reduced inequalities (no. 10), sustainable cities and communities (no. 11), and partnerships for the goal (no. 17).
The result of this project was a to-the-point and visually attractive presentation that allows CWA Singapore to tell an impact story, which volunteers, corporates, government agencies and sponsors understand and can relate to. CWA Singapore uses these findings for their corporate storytelling, presentations with stakeholders and engagement through a four-part articles series on LinkedIn.